Mission - MaxLove Project is a nonprofit organization helping SuperKids thrive against cancer.

MaxLove Project -- Inspired by Hope

Inspired by SuperMax Wilford, a six-year-old fighting brain cancer, MaxLove Project is a 100% volunteer-driven, grassroots nonprofit organization founded to help SuperKids thrive against cancer.  Our mission is to directly fund comprehensive-integrative care and research with the ultimate goal of supporting SuperKids in overcoming the odds—to thrive in treatment and beyond.  We believe that all kids should have full access to every cancer-fighting tool available, including excellent nutrition and therapeutic resources such as acupuncture, physical activity, and healing narratives.

MaxLove Brand -- Made with Heart

MaxLove Brand is the first cause-brand devoted to pediatric cancer. It’s the innovative fundraising arm for MaxLove Project, a nonprofit organization helping SuperKids thrive against cancer. Our unique approach allows us to provide a beautiful product that directly supports children fighting cancer. 100% of net proceeds fund cancer-fighting comprehensive-integrative therapies, research, and resources.