inspired by hope + made with heart 

More Than A Gift: Give + Give Back {Our Holiday Gift Guide}

Posted on November 28, 2013 by Audra Wilford | 1 comment

MaxLove Brand offers an amazing array of headwear and accessories, all supporting families in their efforts to thrive against childhood cancers. 100% of all net proceeds benefit MaxLove Project and our partner nonprofits! More than a gift, giving MaxLove gives the gift of hope. We're thrilled to have the opportunity to highlight a number of incredible initiatives and product lines designed to raise funds and awareness for our cause. We'd love to see our communities -- family, friends, and allies -- giving gifts this holiday season that support all of our partners in the pediatric cancer community. Together we give hope!

Gift Giving with Our Friends


Meet Our Friends!
(Featured from the top row, left to right)
  1. Support groundbreaking pediatric brain cancer research with each purchase of a gorgeous heirloom jewelry piece. We are proud to support the PRET*TY collection by our friends at the Ty Louis Campbell Foundation

  2. Be a part of the movement to unlock the keys to the most aggressive and deadly form of pediatric brain cancer, DIPG. Support the McKenna Claire Foundation and check out their Shine Shop for amazing tee shirts and jewelry. 

  3. Support Kai's Village and contribute to community-based care for families facing the challenges of disability and serious illness. Donate to score this adorable tote (via donation)!

  4. Score a beautiful Lucy's Love Bus tote via support to their Indiegogo campaign. Lucy's Love Bus delivers comfort and quality of life to pediatric cancer patients by providing funds for free integrative therapies.

  5. We love Gamerosity tee shirts! Gamerosity is a nonprofit organization that changes the treatment experience for little heroes kicking cancer's butt!

  6. Snuggle up with a Binkeez for Comfort premium blanket and support their efforts to bring comfort to individuals experiencing health issues, particularly children in hospitals and hospice facilities in the U.S.

  7. We couldn't say more amazing things about our friends at the Cloud b company! Cloud b is where good sleep begins. This amazing company has been supporting MaxLove Project for the past two years, donating over $100,000 worth of Twilight Turtles to our Love + Light Initiative. When you experience a child comforted by the "healing stars" in the hospital, you know these comforting buddies would be great for all children seeking comfort in the dark. 

  8. Gabe's Chemo Duck is a soft, cuddly companion that provides huggable hope and alleviates fear and anxiety. Give Chemo Duck gear to support huggable hope for children fighting cancer!

Gift Giving with MaxLove Brand + MaxLove Project

In the MaxLove Project shop we offer a both our fierce ribbon awareness and our thrive tee shirts as gifts for donations to our nonprofit organization. New this week we're adding our Fierce Foods Academy market tote to the list of options. When you make a donation to MaxLove Project you can now choose from a variety of gifts and will also receive a downloadable holiday card to use for gift giving.

We are also honored to be the recipient of a charitable project by our friends Volume & Tone and the legendary rocker, Richie Ramone. The Ramone is a premium leather guitar strap, an impeccably designed heirloom piece perfect for your favorite musician. 30% of proceeds benefit MaxLove Project!

Our friends at Tiny Whales created the "Be Kind" tee shirt in toddler ind kids sizes, in honor of Max and all SuperKids fighting cancer. This rad shirt will be available next week on all of our websites.

Through our Community of Hope partnerships we donate proceeds to our partnering nonprofits.

1) The Momma Fedora -- $5 from each sale is donated to the St. Baldrick's Foundation.
2) The Peach Beanie -- $3 from each sale is donated to Peach's Neet Feet.
3) The We R Purple Beanie -- $3 from each sale is donated to The Purple Society.

    Stay fierce this holiday season!

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    Fall in MaxLove

    Posted on September 22, 2013 by Audra Wilford | 3 comments
    The MaxLove Brand team is excited to announce that our Fall 2013 line will be popping up here online over the next few weeks. We're starting with our classic collection, moving into our new and innovative organic collection, launching our MaxLove USA collection last. You'll find that our hats, scarves and arm warmers are all made with heart and named in honor of so many of our heroes. Some are tributes to the legacies of children who lost their lives to cancer, while other pieces recognize survivors who still face overwhelming odds. All of our headwear and accessories represent hope. The hope derived from increased awareness and the hope embedded in an innovative funding model for the cause. 

    MaxLove Brand exists to support MaxLove Project's initiatives as well as other exemplary nonprofit organization partners. We're a 100% volunteer-driven organization. We have no employees and no payroll. We're fueled by love and devotion to the cause. Together we will overwhelm the silence and overcome the odds. Join our movement, support hope, and share the love.

    Giving Thanks
    We're so grateful to all of the amazing volunteers who made the launch of our first full line possible. Thanks to our incredible photographers, Leah Zawadzki, Jenny Walters, and Christi Ransom. The makeup for the fall photo shoot was done by beautiful Miki, owner of International Spa in Laguna Beach. All of the models are friends and allies, volunteers committed to helping kids thrive against the odds. Graphic design for all of our work is brilliantly executed by our resident genius, Gina, owner of Simpson Pirtle Design.  We couldn't produce MaxLove Brand without the incredibly generous support of the incredible leadership and team at Putnam Accessory Group.

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    MaxLove Brand: Celebrating One Year of Hope With One Big Sale!

    Posted on July 28, 2013 by Audra Wilford | 1 comment


    On July 29, 2012 in Hollywood, California MaxLove Brand launched with the introduction of the Momma Fedora, inspired by the 46 Mommas Shave for the Brave  for the St. Baldrick's Foundation. $5.00 from the sale of each Momma Fedora is donated to the St. Baldrick's Foundation, the largest funder of pediatric cancer research in the nation, outside of the U.S. government. We've grown from one style to 16 with a full line coming soon for fall 2013. MaxLove Brand contributes to the St. Baldrick's Foundation, CHOC Children's Hospital, Peach's Neet FeetThe Purple Society, and our very own nonprofit organization, MaxLove Project. We've donated 6,300 SuperKid beanies to hospitals across the nation and SuperKids around the world. We've done all this alongside our efforts to grow MaxLove Project and get our Chief Inspiration Officer, SuperMax, through treatment. We have a lot to celebrate! 

    In honor of the "46 Mommas" team that started it all and to celebrate this incredible year of hope -- with thousands of dollars donated to exemplary nonprofit organizations and thousands of MaxLove SuperKid beanies helping our SuperKid heroes keep their heads up and hearts strong --we're offering 46% off every order over $46 from July 29-August 4 (just use coupon code K7741Z6GOSBF at check out). Thank you for your tremendous support, for helping us grow this project to become a major force for good to help all SuperKids thrive against the odds!


    Jason Winston George in MaxLove Brand at the 46 Mommas Shave for the Brave, 2012 



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    Sharing Our Love with Hope Tank

    Posted on July 28, 2013 by Audra Wilford | 0 comments


    We're thrilled to now be a part of the Hope Tank family in Denver, Colorado! As of Saturday you'll find MaxLove Brand on the shelves of this innovative boutique that gives back with every item sold. Join Hope Tank on Facebook as well.

    Hope Tank is a charitable boutique in Denver, ColoradoWe sell products made by people with a commitment to philanthropy. A portion of every item sold by Hope Tank is donated to a charitable organization. We carry jewelry, menswear, children's gifts, leather work, fine art and much more. We also carry several lines of products from companies that do philanthropic work around the world.


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    Why MaxLove Project cares about nutrition

    Posted on July 11, 2013 by Justin Wilford | 0 comments

    Our focus here at MaxLove Project is on whole-kid, whole-body wellness for kids fighting cancer, and a major component of this is nutrition. Unfortunately, this is not on the agenda in the world of pediatric oncology. The vast majority of parents are told, just like we were with Max, that they should feed their kids whatever they want: pizza, soda, hamburgers, cupcakes, and so on. The only nutritional concern for most oncologists appears to be dangerous weight loss (cachexia). The power of nutrition to support conventional cancer treatment seems to be completely discounted--at least in our own experience and talking with hundreds of other families who are in, or going through, cancer treatment. 

    On the one hand this is not surprising. Nutrition is given very little attention in medical school. I had the pleasure of attending an integrative oncology conference this past April in which Dr. John Wagner, Professor of Pediatrics at the University of Minnesota School of Medicine, and Director of the University of Minnesota Division of Hematology-Oncology and Blood Marrow Transplant, and so on, spoke toward the end of the conference on how much he had learned in those few days, particularly about nutrition. He said that through all of his education, he might have received one day of training on nutrition. And I remember him repeating it for effect: "One day." 

    I was reminded of this statement when we discovered this recent talk by Dr. Peter Attia, who is now head of a non-profit, Nutritional Science Initiative, which is working toward developing a scientific consensus on the role of nutrition in obesity and other chronic diseases. In this talk he said he remembers when he was practicing medicine and telling patients to simply eat less and exercise more, or just eat a balanced diet. In the talk, he said that he was just repeating the company line and that he actually wasn't taught and didn't know much about nutrition, despite going to a top medical school and doing his internship and residency at top hospitals. It wasn't until he discovered that he was overweight and had developed metabolic syndrome that he began to delve into nutrition science on his own. 

    We've been thinking a lot about this here at MaxLove Project because when we work with parents, whether through our Fierce Food Packages, our Fierce Food Parties, or our Fierce Foodies Support Group, we hear stories that fit with the pictures drawn by Drs. Wagner and Attia: Patients don't know where to turn for nutritional advice. Their oncologists are either indifferent or mildly discouraging towards their patients trying to eat healthier. The hospital nutritionist is sometimes even worse. And when families go online looking for help, well, this just ends in confusion and frustration.

    As parents of a son still fighting cancer, we have been lucky to find a number of different doctors and practitioners, even if we had to hunt them down, to help guide us through the science and practice of anticancer nutrition. We've discovered that so much of the science is complex and incomplete, but there is also a lot that is practical, accessible, and perfectly safe to put into action right now. 

    Because of this we're very excited about our nutritional programs that are getting off the ground. Phase I of the Fierce Food Kits is done and we had an amazing response to it. Phase II is under way right now with some cool new products. Our newest endeavor is the Fierce Food Party (a picture of it is on our Facebook cover photo) in which we bring families in treatment or post-treatment together with families from the larger community to learn about, play with, cook, and eat anticancer foods. Our first party was in June and the second one is scheduled for August 3rd.

    We also want to expand the amount and reach of all the new nutritional research that comes across our desk everyday. To that end, we'll soon be unveiling a new website dedicated to the "heart and science of whole-kid wellness." So stay tuned. 

    And know that every time you buy a hat, donate, join a MaxLove fantasy football team, or like us on Facebook, you are directly supporting families fighting cancer right now. 

    Maximum love,

    Justin (Max's Dad)


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