inspired by hope + made with heart 

The Halloween Series: The Witch

Posted on October 22, 2014 by Kerisa MLP | 0 comments

Eye of newt,

Tail of rat,

Have a complete spooky costume,

With MaxLove Brand’s new hat.


Get your cauldrons brewing and crack open that spell book! Today we bring you MaxLove Brand’s newest hat inspiration, The Witch!  This spooky costume is made complete with MaxLove Brand’s Fall/Winter 2014 floppy hat, the Annika.  Fly through the night with one of our favorites from the new collection, and you’ll be sure to get some good treats!


Hat // Shoes // Skirt // Lace Bodysuit // Broom // Spell Book // Cauldron

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The Story Behind: The Grace Fedora

Posted on October 20, 2014 by Kerisa MLP | 0 comments

Inspired by this fiercely adorable fighter, SuperKid Grace has taught MaxLove Project exactly what it means to be graceful. We couldn’t be more honored to name this trilby with novelty cording band fedora after Grace.

Sweet Grace has fiery red hair and a spark behind her eyes. A force all of her own, she entered the world 14 weeks early, at just two pounds. After a rough first few months, her parents had hoped that all their medical problems were behind them. Then, just a few weeks after Grace started kindergarten, she was diagnosed with medulloblastoma. Grace underwent intense radiation and several rounds of chemo, was poked with needles, suffered from nausea, and lost her hair. Cancer isn’t easy for anyone, and Grace has struggled with emotional, physical, and neurological side effects of her cancer and treatment. Through it all, Grace has remained strong in her spirit and generosity, and continues to show us just what (and who) Grace is.  

An inspiration to so many battling cancer, our partner, the St. Baldrick’s Foundation has been honored to have her as a 2014 ambassador. When Grace isn’t busy representing the St. Baldrick’s Foundation, she can be found being a normal kid in 5th grade. She loves playing with her older sister, Fiona and taking care of her new baby sister, Esmae. She aspires to go to the school her Daddy works, Brown University, and has big career plans! When Grace grows up, she will be a firefighter, a veterinarian, a hair stylist, and a mom. If there’s anything Grace has taught us, it’s that she can do absolutely anything. We can’t wait to watch this fiery fighter continue to make the world her own.

We are so honored to stand by Grace and her incredible family, as they continue to light a fire of hope and resiliency in the childhood cancer community. This family is determined to see better care options for our kids, and we are honored to help them make it happen.

Read more about Grace and her story on her St. Baldrick's page.


Grace Fedora

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Halloween Series: The Yodeler

Posted on October 17, 2014 by Kerisa MLP | 0 comments

With only a few weeks left until Halloween, the MaxLove team has been dreaming about different costume possibilities. SuperMax is excited to be a ninja and can be found sneaking around the house with his "ninja skills".  Little sis' SuperMaesie is dressing up as Rapunzel from Tangled, and can often be heard singing some of her favorite songs from the movie.  Now that the kids are ready for their Halloween night, we're brainstorming up our own costumes!  If you've heard the hills calling you after watching The Sound of Music, or you want to impress your friends with your vocal skills, The Yodeler is the costume for you!  Paired with MaxLove Brand's The Grace Fedora, your yodeler costume will be all set!  In fact, you may just want to book a flight to the Alps with this ensemble!


Hat // Top // Shorts // Suspenders // Socks // Shoes

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The Story Behind: The Elizabeth Set

Posted on October 15, 2014 by Kerisa MLP | 1 comment

Elizabeth is more than just a talented actress, avid reader, and adventure enthusiast.  She’s a childhood cancer survivor who has inspired MaxLove with her resiliency, creativity, and love for those around her.  Elizabeth is a kind and beautiful warrior who has become a beloved member of the MaxLove family. This striped swirl knit beanie with a ribbed edge is just as stunning as the woman it was named after.


Elizabeth was born on September 27, 1980.  A week after Elizabeth’s birth, her mother, Juliet Wachsberg, was diagnosed with non-Hodgkin's lymphoma.  Sadly, Elizabeth’s mother passed away four months later. When Elizabeth was two years old, her father noticed a lump on the right side of her neck. After a biopsy, she was diagnosed with adenocarcinoma of the submandibular salivary gland, which is a rare form of cancer, even rarer in children.


Elizabeth's doctor, Dr. Fee of Stanford University, researched her cancer tirelessly to find the least invasive way to cut out the tumor.  He studied methods of removal that would enable him to remove the tumor without leaving a scar from her jaw to her shoulder. After Dr. Fee presented Elizabeth to several medical conferences, he found a way to make two horizontal cuts and then burrow in to her neck to cut out the cancer. As a result of Dr. Fee’s ingenious removal method, you would never be able to tell that Elizabeth is missing her sternocleidomastoid muscle on the right side of her neck. 


For five years after her surgery, Elizabeth's father, who is a pediatrician, would palpate her neck in between her visits to Dr. Fee. Thankfully her cancer did not come back! 


In Summer of 2013 is when the MaxLove Team and Elizabeth met, below is Elizabeth's story of how we first met this incredible fighter: 

"On June 2nd 2013 I went to Patchwork, a craft fair in Long Beach with friends, and the first booth I stopped at was the MaxLove Project’s.  The first thing I saw was the beautifully colored beanies.  After approaching the booth, Audra, SuperMax’s Momma, started to tell me about the charity and who the money from the hats benefit. I felt so happy that I could buy something that was super cute and also benefited a good cause. When I started to tell my story of surviving childhood cancer, I found myself surrounded by Audra and other mothers who all had children who were fighting against cancer. I, in an instant, became the hope that they had for their child's future.  It was overwhelming at first, but I also felt an extreme amount of love from them as well.  I immediately knew that I wanted to do anything I could to help with MaxLove Project.  

I am so happy to be a part of the MaxLove Project family and I am so proud of the Fall/Winter look book for MaxLove Brand."


The MaxLove Team is always in awe of how lucky we are that fate introduced us to Elizabeth. We are honored to have this brave and strong woman as a representative for our brand and cause. As a childhood cancer survivor, Elizabeth is a beautiful example of our hope for all children who are thriving against the odds.


Thank you Elizabeth for all of the love and support that you have shown MaxLove, we love you and will forever be standing by you and cheering you on!


Beanie // Mittens // Scarf 

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Fall Collection Release

Posted on October 10, 2014 by Kerisa MLP | 0 comments

We’ve all been counting down the weeks and days, and it’s finally here! Our brand new Fall/Winter Collection has launched, and we’re so excited to share it with you! We have new hat, scarf, beanie, and mitten styles gracing our store with color and style. Better yet, all of our pieces are named after our fierce fighters and supporters. As you check out the new collection, be sure to click on each item to find out a little more about their namesake. MaxLove Brand is devoted to bringing joy, love, and hope to a cause that is often surrounded by a great deal of pain and sorrow. We believe in the power of community and love, and are excited to spread it in this next season for MaxLove Brand. Stay tuned to the MaxLove Brand blog for more in depth stories about all of our honoree SuperKids. Stay fierce!

The Grace Fedora

The Georgia Beanie

The Jordan Beanie and the Brooke Beanie

The Addison Fedora

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Buy headwear and help SuperKids thrive against cancer - MaxLove | MaxLove Project

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