GIVE LOVE + GET LOVE -- THE HOPE BEANIE
Natural cotton chunky knit beanie in five rich colors. For each beanie sold, a special edition of "The SuperKid" will be given to a child fighting cancer. The remainder of the proceeds benefit MaxLove Project's integrative care initiatives, supporting SuperKids fighting cancer with therapeutic resources and MAX LOVE. The Hope beanie supports MaxLove Project's Love & Light Initiative in partnership with the Cloud B company.
The Love & Light initiative was inspired by the story of the healing turtle:
When SuperMax came home from over three weeks in the hospital after brain surgery in August 2011 he was very afraid of the dark. The four nightlights in his room proved insufficient to soothe his fears. Max's mom immediately ran out to purchase a Cloud B Twilight Turtle, hoping that the soothing stars would do the trick. Max now sleeps with it every night, along with a few more Cloud b additions, and loves how he's able to turn on his “healing buddies” whenever he chooses.
The turtles (most brilliantly) come with three different colors of star projections. Max immediately identified the green stars as "healing" stars. A part of his fighting/healing story includes the superpower color green. Green food, green drinks, and green energy all help a SuperKids like Max really fight the bad guys. When Max saw those green "healing" stars he was thrilled to have another way to fight. Max held the turtle with the green stars projecting on his ceiling up to the back of his head and showed his mommy how he's able to help heal himself. Max said, “look mommy! I’m healing!” This was such a remarkable display of empowerment, as well as the therapeutic aspects of positivity and stress relief, that Max's family decided to find a way to share these amazing toys with other SuperKids fighting cancer.
Max’s mom wrote an email to the Cloud b company requesting support to purchase the Twilight Turtle at a discounted rate to send to children fighting cancer across the nation. The company’s CEO promptly replied that Cloud b would be happy to donate product for this worthy cause. Over a year later, MaxLove Project has partnered with Cloud b to donate and distribute approximately $100,000 worth of Twilight Turtles to SuperKids fighting cancer and related rare diseases around the world.
Now you can win your very own "Gold" Hope Beanie by taking the #GoGoldChallenge for Childhood Cancer Awareness Month with the #GoldSelfie Project. Cancer is the #1 disease killer of American kids. Let's make some noise and make gold count for good this September.
Kitsch, gaudy, outrageous, sequined, glitter, vintage, modern, silly or glam, make gold count for kids fighting cancer. Make your #GoldSelfie count by challenging your friends, citing a childhood cancer stat, and calling out your favorite childhood cancer charity. Tweet your #GoldSelfie to your favorite influencers and share with your Instagram followers. Join up to make social media #Gold for kids fighting cancer.
1) POST A PIC: Share an outrageous #GoldSelfie for #ChildhoodCancerAwareness using **both** hashtags.
2) CALL TO ACTION: Challenge friends by name to rival your #GoldSelfie and call out your fave childhood cancer org with a donation link to generate impact.
WANT GOLD HOPE? ENTER TO WIN A MAXLOVE GIVEAWAY:
1) Follow the "How To" (above)
2) TAG: Tag MaxLove Brand on Twitter, FB or Instagram (Insta @give_maxlove)
3) WIN BIG: We will choose participants at random weekly throughout September to receive a MLB Gold Hope beanie. Everyone wins by doing good and raising awareness for the cause!