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Nickelodeon wants our kids to eat junk

Posted on June 19, 2013 by Justin Wilford | 0 comments

From the New York Times:

Despite continued pressure on Nickelodeon to restrict ads for products like Trix and Cocoa Puffs — four United States senators renewed the pleas in a letter to the company last week — the Viacom-owned network has remained defiant. Nutritional standards, it contends, must be decided by regulators and food companies, not Hollywood.

In other words, we won't act until you force us by law. Nickelodeon said in a written response to the senators:

“As an entertainment company, Nickelodeon’s primary mission is to make the highest quality entertainment content in the world for kids. That is our expertise. We believe strongly that we must leave the science of nutrition to the experts."

Yes, because the science is so unclear on whether foods high in sugar and low in fiber are harmful to kids. Oh wait . . .

On a happier note, last year this happened:

The Walt Disney Company, in an effort to address concerns about entertainment’s role in childhood obesity, announced on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites must comply with a strict new set of nutritional standards.

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Anticancer Nutrition Is Not A Morality Play

Posted on June 18, 2013 by Justin Wilford | 0 comments

The most famous French morality play, composed around 1500, was The Condemnation of Banquets (La Condamnation de Banquet). In the play a group of revelers, whose names include Gluttony (Gourmandise), Drinking Toast (Je-bois-à-vous), Treat (Friandise), Good Company (Bonne Compagnie), and Leisure (Pass-Temps), enjoy the good hospitality of two characters, Lunch (DÎner) and Dinner (Souper), before being enticed by a third character, Feast (Banquet), who leads them all into a trap. Feast delivers the revelers to a nasty group of thugs: Gout, Jaundice, Paralysis, Epilepsy, Tonsillitis, and Edema. Many revelers die and in the end the queen of this fictitious land (Queen Experience, of course!) puts Feast to death. She almost kills Dinner too but lets him go so long as he stays at least 6 hours away from Lunch. 

The morality play in medieval Europe was meant to convey a clear moral message to a very broad audience. While the topics differed depending on the place and culture, one message was always clear: everything you do will come under cosmic moral judgment. For example, in The Condemnation of Banquets, not every reveler dies, only the ones associated with the cardinal sins of gluttony or sloth.

This idea is much older than medieval morality plays, of course. We can go back to the Book of Leviticus which tells us,

"You shall not eat any abominable things,"

and then goes on to list in great detail that which is acceptable and that which is forbidden. Because every human society in the world has moral rules around what is and is not good to eat, we can assume that the river between morality and food runs very deep.

And this is also why it seems so easy to slip from the science of health and nutrition into the moralizing of health and nutrition. The common advice of nutrition professionals to "eat this, not that" is so close in form to Leviticus and The Condemnation of Banquets that it becomes difficult if not impossible to pull apart the science from the almost religious emotions of moral judgment. 

As anticancer nutrition advocates and as parents of a child fighting cancer, we've wanted to stay as close to the science as possible because, well, the stakes are high. But as much as we want to remove these moralizing emotions from our nutritional decisions, we find ourselves quickly demonizing any food once we discover a scientific study that suggests some minor carcinogenic association. We avoid it, not like the plague for that would suggest a scientific and well-reasoned act on our part. No, we avoid it like it was a Levitical abomination. We constantly need to remind ourselves that this is not a good thing--what we avoid and allow needs to be based on science, not our deepest moral emotions.

In the world of nutrition and health, these two things seem to be in tension quite a lot. Of course, there is a broad consensus, based on science, that everyone should eat more vegetables, less refined and processed food, less sugar, and less meat. This has become common wisdom and is backed up by decades of research. But the devil is very much in the details because pronouns like "less" and "more" are enemies of those moralizing emotions that deal only in absolutes. Leviticus did not say to cut back on pork, you know, only have it as a side-dish or once a week. It said,

"And the swine, because it parts the hoof but does not chew the cud, is unclean for you. Their flesh you shall not eat, and their carcasses you shall not touch."

And so we have the macrobiotic diet, the paleo diet, the Atkins diet, the Ornish diet, the vegan diet, and so on. And each one of these has its Levitical abominations. Each one, regardless of the intentions of its founders or best-informed proponents, turns into a morality play.

For example, on the topic of sugar-free sweeteners, so many nutritional professionals are discouraging or remain agnostic for the primary reason that they believe sweets lead to bad habits like overeating or eating the wrong things. (It's not so much artificial sweeteners that concern them because, as I've written about on this blog many times, there are some very good natural sweeteners out there.) So, while the science is clear that sugar and refined carbohydrates are bad, the moral judgment is clear as well: thou shall not taste of the sweetness, regardless of whether it raises your blood glucose levels. 

The same thing goes for meat and processed foods. Cutting down on meat, particularly grain-fed, non-organic beef, appears to be warranted by all the scientific evidence. Likewise for processed foods. Michael Pollan's advice to shop on the periphery of the grocery store where the fresh food is, and stay away from the refined and processed foods in the middle is spot on as a general rule. But when I've mentioned our favorite brand of chips (Way Better Snacks) or veggie burgers (Hilary's Eat Well), both of which are excellent sources of fiber and omega-3 fatty acids, to nutritional experts I've received frustrated looks and awkward replies about whole foods being ideal. And if I mention our favorite grass-fed, organic, preservative free hot dog (Applegate) to the wrong nutritional professional, I know I'm probably in for a smug and uncomfortable silence.

I've come to the conclusion that all of this is quite dangerous. Not for the converted followers of these diets--each one, when followed correctly, produces far better outcomes than the standard American diet (SAD). Letting nutrition turn into a morality play is dangerous because, especially for childhood nutrition, it turns families away. They look at the demanding Levitical prohibitions and say, after Jesus in the Book of Mark,

"The sabbath was made for man, not man for the sabbath."

And then they go back to their old eating routine, believing that since such moral perfection is impossible they will be saved by the grace of modern pharmaceuticals when judgment time comes. 

So what we need more than anything else is the ideal antidote to moral perfectionism: humility. It's not just that there are many paths to the promised land. But that the promised land of nutritional idealism isn't a promised land at all. It's a prison if what we want to achieve isn't nutritional wellness (or an anticancer environment in our body) but rather moral perfection.

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Fierce Food for Thought #1: No sugar does not mean no sweets

Posted on June 17, 2013 by Justin Wilford | 0 comments

So, you've picked up MaxLove Project's Fierce Food Guide to anticancer nutrition and decided to cut out all added sugar in your family's diet. The guide motivated you to see the videos, read this book and that book, check out all the research studies, and now you're convinced that this is the next big step for you and your family. 

And then you come back to the real world where you imagine your children as adults telling their therapists how joyless their childhoods were because, as their friends gorged on ice cream and soda, they were forced to chew on kale chips and chia seeds. Well, MaxLove feels this deeply.

We believe in cutting out sugar, but never cutting out sweetness. Kids need to be kids. And that means the occasional ice cream, chocolate, lolli pop, and soda. Yeah, I said soda. But, then, what do we sweeten this stuff with? This was precisely our problem after our son was diagnosed and we decided to cut out sugar. I was at the local health food grocery store standing in the isle where they kept the white table sugar. It was in a small, unattractive pouch, way down on the bottom left. On all sides of it, however, I found every imaginable "natural" alternative to white table sugar:

  • organic cane sugar
  • vegan cane sugar
  • unrefined dehydrated cane juice
  • natural cane turbinado sugar
  • honey (clover, wildflower, alfalfa, orange blossom, blueberry, tupelo, chestnut)
  • raw, unpasteurized honey
  • organic honey
  • maple syrup (grade A & B)
  • organic maple syrup
  • maple sugar
  • barley malt syrup
  • rice syrup
  • Agave nectar
  • Raw Agave nectar
  • Organic Agave nectar

and there's the stuff most of us have never heard of:

  • stevia
  • Luo Han Guo
  • erythritol 
  • xylitol

The first step was to just ignore that boring little box of white table sugar on the bottom shelf to the left. But what about the rest of these products? I started by just looking at the "Nutritional Facts" label. If it listed sugar content then I marked it off our list. So honey and all the raw, unprocessed sugar cane and maple syrup were out. But we heard that Agave nectar was a good sugar alternative. It turns out that it's not, and we'll get into that in a moment. In any case, this is how we began: by just going to the store and looking for sweeteners that were not listed as sugar on the "Nutritional Facts" table. Below is a picture of a label for agave syrup.

And the label looks the same for all those "natural" sugar alternatives like honey and syrup. What this means is that no matter how raw, organic, or natural a sweetener is, if it's listed as a sugar on the nutritional label, then it will eventually end up as glucose in your blood stream. And this is what we're trying to limit. 

After several return trips and late nights of research, it turned out that the two best and easiest sugar-free sweeteners are erythritol and stevia. They have zero effect on blood sugar (unlike other "low-glycemic" alternatives like agave nectar), easy on the tummy (unlike xylitol), and are often mixed together to bring out their best qualities (as in the product Z Sweet). The more we looked into erythritol in particular, the more we fell in love. 

Here are the facts:

  1. Erythritol is a sugar alcohol, but it is neither sugar nor an alcohol. Sugar alcohols have been described at the chemical level to be "hybrids of a carbohydrate and an alcohol."
  2. It is nearly zero calories and zero on the glycemic index, meaning that it won't raise your blood sugar at all. 
  3. It passes through the small intestine unmetabolized and passed out of the body through urine. 
  4. Although it occurs naturally in very small amounts in fruit and vegetables, it is commercially produced by fermenting glucose (usually corn) with yeast .
  5. It is 70% as sweet as sugar, and has a "cooling" sensation on the tongue. It is often mixed with stevia to add sweetness, and inulin to mitigate the cooling effect. 
  6. Unlike most other sugar alcohols like xylitol and maltitol, their are no common digestive troubles with erythritol. 
  7. No studies have found short or long term toxicity with erythritol. When very large amounts (over 50 grams) are ingested at a single sitting, research subjects report nausea and diarrhea. For example, you would have to drink over 12 bottles of Zevia, a soda sweetened with erythritol, in order to consume that much in one sitting. 
  8. If you're looking for endorsements, health guru Andrew Weil gives it a thumbs up.

If it sounds to good to be true, well, what can I say? It really is that good. It has been a lifesaver for us because it has allowed us to cut out sugar and refined carbohydrates completely from Max's diet, while at the same time give him chocolate (Lily's), ice cream (So Delicious sugar-free coconut milk ice cream), and soda (Zevia). At his after-school program on Fridays, all the kids get to bring candy while they watch a movie. Max gets his delicious Lily's chocolate bar and never knows the difference.

 

- Justin (Max's Dad)

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Why we love . . . Amazing Grass!

Posted on June 06, 2013 by Justin Wilford | 0 comments

Kira, an excited SuperKid from Wisconsin, thriving against Acute Lymphoblastic Leukemia

One of the toughest parts of sticking to an anticancer diet is filling our kids' diet with green food. Most parents are lucky if their kids will take a liking to one or two green vegetables. So imagine how impossibly difficult it sounds when most anticancer nutritionists suggest a diet that is around 50% whole vegetables and fruit, with the majority of these being green vegetables. 

This is why, when we came home from the hospital after Max's initial brain surgery, we jumped for joy when we found Amazing Grass, a dried, flavored powder that is full of greens. You can mix the powder into smoothies, milk, or water, but what worked best for us was mixing it with organic, sugar-free peanut butter, chia seeds and other goodies to make chocolate nut balls. When we add some sugar-free whipped cream on top, they become a dessert our kids inhale. 

So, when we started asking companies to participate in our Fierce Food Packages, Amazing Grass was one of the first we approached. They immediately said yes, and they've been great allies ever since. They not only care about anticancer nutrition in general (hence, low or no sugar added in their drink and smoothie mixes), but they care especially about kids' nutrition. 

It's not easy eating green, but with Amazing Grass, it's a whole lot more fun.

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Why we love . . . Hero Nutritionals' Sugar-Free Yummi Bears

Posted on June 04, 2013 by Justin Wilford | 1 comment

 

Gregory, a SuperKid from Washington state, thriving against Juvenile Myelomonocytic Leukemia

When we were thinking about what needed to be in the Fierce Food packages, Hero Nutritionals' sugar-free "Yummi Bear" vitamins immediately came to mind. Sure there are a bunch of different ways to get supplemental vitamins into our kids' diet, but what can beat the convenience and sheer joy of getting gummy bears?

This is Stella, from North Carolina, holding a box of Yummi Bears. She's thriving against high-risk leukemia.

As we've noted many times on this blog, cutting out all added sugar is an important part of an anticancer diet. Unfortunately for our kids, that means cutting out a lot of the things they love - like candy! But with Hero sugar-free gummy vitamins, our kids can actually get their candy and eat it too. 

Robert, from Massachusetts, is thriving against infant leukemia 

The best part about these sugar-free "Yummi Bears" is that they're sweetened with all-natural sugar-alternatives like stevia, erythritol, and monk fruit. There's nothing not to love!

In each Fierce Food package, Hero Nutritionals donated a free box Vitamin D sugar-free "Yummi Bears" and a coupon for another box. A lot of evidence is piling up that not only are most kids (and adults) deficient in vitamin D, but for cancer patients vitamin D is especially crucial for cell health, recovery, and balancing neurochemicals. So, these gummies are an important part of a kid-friendly anticancer diet!

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